Rolex is a British-founded Swiss watch design company based in Geneva, Switzerland. It was established in 1905 by Hans Wilsdorf and Alfred Davis in London England.

The production of expensive Rolex timepieces is part of the reason why Geneva is on the map as the watchmaker’s capital of the world.

The brand performs stupendously in the modern-day market, boasting revenue figures as high as $5.2 billion in 2019, alone.

The affordable Rolex watch can be picked up for between $2,500 and $10,000, depending on the design and finishing.

Introduced in 1963, the Daytona is the most expensive quality Rolex watch series in the collection.

The watch comes with a tachymetric bezel with three counters that allow racers to measure elapsed time and average speeds more easily.

Rolex Daytona Unicorn - $5.9 million. Cosmograph Platinum Zenith Daytona $3.2 million Daytona Cosmograph ‘The Legend’ $4.1 million

Some of the top-selling luxury Rolex Daytona’s include:

The one-of-a-kind Rolex Paul Newman Daytona sold for a whopping $17.8 million in 2017 at Phillips Auction House.



The small size of the parts accompanied by the high failure rate of components during the manufacturing process push up the price significantly.

On top of the in-house testing, each timepiece is independently tested by the “Independent Swiss Chronometer Testing Institute.”

The watch brand uses its own trademarked movements, which are highly intricate and only made from the best materials.

No expense spared on materials. Instead of using 316L steel, like many of their competitors do, Rolex tends to use 904L steel for their components.

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